Storytelling starts with a good hook.
I hunt for the right image and font to begin with a great first impression.
Graphic design takes many forms
Website design strategy & basic implementation
Ad campaigns: flyers, social media ads, posters, and more
Brand review and refresh ideas
Logo design
Aldrich Audio logo design
We started with a conversation - what makes this recording studio function? Who are the clientele? What words describe this business or inspire you? I brainstormed and sketched. The client picked a direction. From there I iterated in the computer. And we settled on this design. It’s friendly, but professional just like this company.
Creative posters
Teaching Jr High kids takes a lot of creativity. This client needed some posters to reflect the outer space theme for her language arts classroom. I chose to add emphasis to two key words in the quotes to add a fun twist as well as continuity between the posters.
Coming soon: Website refresh for Gospel Fellowship Community Church
Designed in Wordpress
Branding Overhaul
I stepped into the Office and Communications Manager role at Grace Baptist Church with just 3.5 months before I moved. But with the help of key decision makers, I was able to give the brand a refresh in the bulletin (print and web versions), church app, and church website. My training in User Experience work came in handy as we made gradual changes in an agile format rather and saw progress every week. Check out some samples from my work below.
Wedding Designs
I recently had the chance to design the printed materials for a wedding. The goal was to reflect the theme of a fantasy/adventure wedding while sticking to a low budget. I used Canva to find low-cost elements that fit the couple’s aesthetic for the save-the-date and invitation, and then echo this theme in other printed materials for the day of the wedding.
Halloween Family Carnival
For this campaign at Salem First Naz, the goal was to have fun with our community and help them feel welcome at the church. I collaborated on the basic design with different team members, and turned it into flyers | posters | door hangers | nametags | signs | web banner |social posts | 4x8 banner | LED sign | and more.
Sunday message backgrounds and social media
It starts with a conversation. What message is the pastor trying to convey? What themes are they discussing? I ask a lot of questions.
Next, I try some designs, explore options, and come up with ideas. After feedback to refine the direction, I focus on alignment, color, and typography.
With final approval, I format the designs for slides, social media graphics, posters, and more. I make sure things are published to the right places and available to other team members.
Deadlines can vary from a few days to a month, but it always feel good to deliver a great design.
You made it to the end! Enjoy this sign I made at the beginning of the 2020 pandemic. :)